{"product_id":"cotton-cordell-big-o-shallow-square-lip-crankbait","title":"Cotton Cordell Big O Square Lip Crankbait","description":"\u003cp\u003eFeatures:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eThe Cotton Cordell Big O Square-Lip Crankbait is a shallow to medium diving squarebill crankbait that rums between 4 and 6 feet.\u003c\/li\u003e\n\u003cli\u003eCatches plenty of bass, pike, walleye and other small to medium gamefish.\u003c\/li\u003e\n\u003cli\u003eMade using modern plastic technology.\u003c\/li\u003e\n\u003cli\u003eSame proven-deadly action and running depth.\u003c\/li\u003e\n\u003cli\u003eAvailable in 4 colors.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eThe Cotton Cordell Big O Shallow Square-Lip Crankbait is a shallow diving squarebill crankbait. Originally designed as a carved wooden lure by Fred Young, Carl \"Cotton\" Cordell purchased the design rights from Young in 1973 and turned his wooden carving into plastic to create a tougher, more consistently running hard bait. And boy did he hit it out of the park with that decision! More than a million were sold during that first year. With it's original square-lip crankbait, it deflects cover with ease and catches plenty of bass, pike and other gamefish.\u003c\/p\u003e\n\u003cp\u003eTo this day, the Big O retains that original fish-catching action, buoyant body and cover-deflecting ability as Young's original, but you can depend on each Big O to run true right out of the box, at the same depth, every time.\u003c\/p\u003e\n\u003cp\u003eAvailable in 4 colors.\u003c\/p\u003e","brand":"YUCOLEN","offers":[{"title":"Chartreuse \/ 3 inch - 3\/8 oz","offer_id":53603601285448,"sku":"C7842","price":6.99,"currency_code":"USD","in_stock":true},{"title":"Chrome Black \/ 3 inch - 3\/8 oz","offer_id":53603601318216,"sku":"C7804","price":6.99,"currency_code":"USD","in_stock":true},{"title":"Crawdad \/ 3 inch - 3\/8 oz","offer_id":53603601350984,"sku":"C7840","price":6.99,"currency_code":"USD","in_stock":true},{"title":"Fire Tiger \/ 3 inch - 3\/8 oz","offer_id":53603601383752,"sku":"C7869","price":6.99,"currency_code":"USD","in_stock":true},{"title":"Natural Crawdad \/ 3 inch - 3\/8 oz","offer_id":53603601416520,"sku":"C7899","price":6.99,"currency_code":"USD","in_stock":true},{"title":"Pearl Red Eye \/ 3 inch - 3\/8 oz","offer_id":53603601449288,"sku":"COT-C7807","price":6.99,"currency_code":"USD","in_stock":true},{"title":"Perch \/ 3 inch - 3\/8 oz","offer_id":53603601482056,"sku":"COT-C7822","price":6.99,"currency_code":"USD","in_stock":true},{"title":"Smokey Joe \/ 3 inch - 3\/8 oz","offer_id":53603601514824,"sku":"C7811","price":6.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0924\/8879\/4440\/files\/6766478da143d0e8f979e1255ffb99b69c730620bab0adf11647aa884587c2b7.webp?v=1785224785","url":"https:\/\/yucolen.store\/products\/cotton-cordell-big-o-shallow-square-lip-crankbait","provider":"YUCOLEN","version":"1.0","type":"link"}